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Can You Cheat the Search Engines to Get More Website Traffic?
The idea of cheating search engines for more web traffic is as old as the search engines themselves.
No surprise there, but it?s worth looking at how and why people do it, to see if it?s worth the effort?
When search engines go about ranking how they display their search results, they have always needed a system to work out what any website is about.
So, they designed robot ?spiders? which trawl the internet, using their own programming to evaluate sites.
It?s this which people try to take advantage of to get higher rankings.
And why shouldn?t they?
Why shouldn?t you?
After all, there is no internet police deciding how you design your site, so surely any sensible business person should work at their site to make it seem as relevant as possible to the search engines, and therefore get more free traffic, right?
Well, sort of.
In the early days, search engines would maybe look mostly at the text on the page, so this led to the phenomenon of people putting their selected keywords all over their sites, but in the same colour as the background, so they would appear to the spider robots but not real visitors.
The search engines caught on to that, and not only did it stop working, any site would be punished or delisted if it was found doing this.
Then the focus switched to the tags in the HTML code.
These are there precisely to give an idea of what the site is about, but again it led to stuffing them with keywords, negating the effectiveness.
The next development was to judge websites by the amount of links they had with other sites, firstly one way links, then reciprocal links, then one way links but only from relevant sites.
This cat and mouse game has always gone on - the biggest search engine Google has a mantra of ?be nice?, and strives to provide genuine results for users.
This is logical, as genuine results mean people will keep using Google, which now has shareholders to answer to.
The marketer is not interested in ?being nice?, rather is much more interested in ?making sales?, and this has led to the so called ?black hat? side of the fence where people use the latest tricks to try and get good rankings with Google.
In my view the best way to get the best ranking is to provide what Google want, which is genuine updated content on the subject at hand.
The latest Google favourite is Latent Symantic Index, or LSI, which means that rather than seeing a keyword phrase over and over on the page, they look for words that could naturally expect to also be seen on a genuine page about that phrase.
It?s a complicated programme, and Google unsurprisingly are coy about revealing details, but it theoretically does favour site with genuine content.
Yes, you need to set your site up a certain way to make it easier for Google to rank it, but if your site simply does what it says it does, you won?t have to cheat search engines for more web traffic.
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Twelve Quick Website Traffic Tips
With the tools available these days, it is easy to create a website. One of the biggest challenges for network marketers is how to generate quality website traffic traffic that will convert into sign ups and sales. This is the first of three articles on website traffic tips. This article discusses twelve quick website traffic tips for network marketers.
9 Ways To Increase Website Traffic Using Google Image Search
Google search engine indexes images in your web pages. When someone uses Google Image Search to find images on the web, what chance does your website have to show up in the search results? If you know how to optimize images in your web pages, your images will have high rankings in the image search results. Using higly relevant and properly optimized images in your web pages will bring quality traffic from Google Image Search. Use the techniques described below for optimizing Google Image Search.
Advertising And Generate New WebSite Traffic
Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.Step #1 - Understanding "PI" - Per Inquiry Advertising.
Can Free Or Nearly Free Internet Marketing Techniques Really Get Your Website Traffic?
Internet marketing has become a treacherous quagmire that can suck up all of an inexperienced marketer's income in a very short time, often with little to show for it. By using the many free or low-cost techniques available, savvy marketers can cut their costs down to near zero - or can they?
The Best Website Traffic Is Free Website Traffic
Are you looking to generate more website traffic to you site? If you are the internet has a variety of available options and some are even free. Yes free and we all know that the best website traffic is free website traffic.
Why It Is Important To Know How To Read Your Website Traffic Statistics
It is important that you understand how to increase your website traffic, but even more important is being able to read your website traffic statistics. Without understanding your website traffic statistics, you may be unaware of how little traffic you really are getting. It is vital that you know things such as how many visitors you are receiving, what time of the day you receive the most traffic and what things on your website seem to be the most popular. If you understand your website traffic statistics you will be able to do all of these things and more.
Top 5 Reasons to Track Your Website Traffic
#5 User Satisfaction: Learn what your visitors and site users do and do not
like about your site. Using a good reporting service allows you to monitor
your pages individually to see what pages are clicked on first, the most
popular pages, duration of any given visitor's time viewing a page (visit
duration), and what pages send your visitors off your site (exit pages).
2007 Marks Record Growth for ZoomInfo with Increased Profitability, Larger Customer Base and Strong Website Traffic
Business Information Search Engine Enters 2008 with Expanded Business Model for Continued Growth
3 Sure Fire Press Release Tactics for Driving Website Traffic
Press releases provide an effective way of announcing interesting, important and unique news about your company. However, it is essential to remember that what is important to you is not necessarily important to the world.
Use Article Writing and Article Submission to Increase your Website Traffic
When it comes to increasing your website traffic, many website owners are always looking for new and innovative ways to ensure that they can achieve exactly that; more visitors to their website, and ultimately more sales as a result! It is possible to use article writing, and the subsequent process of article submission to build backlinks to your website ? this helps to make your website get more search engine exposure, through the heavy emphasis that search engines place on backlink analysis, and you will also gain free traffic from people clicking on the articles when they visit other companies websites. So, how exactly do you do article writing and article submission?
How To Analyze Website Traffic Effectively
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Using Forums to Build Website Traffic
One of the greatest things that can happen to us when we are a website owner is for us to be flooded with a continual stream of traffic Unfortunately, that can be a difficult thing to accomplish and many of us may spend a large amount of time trying to get that traffic to visit us without much success
Wholesale Website Traffic. A Giant Scam?
So you are ready to buy some targeted website traffic Think again, many who consider buying traffic are often misled and ripped off
Achieve Increased Website Traffic
Whether you?re new to the game of home based internet businesses, everyone wants to acquire as many ways as possible to help increase their website traffic
Without traffic, making money is obviously, not a possibility, and not making any cash is going to send you right back to that cashier or factory job faster
Using Social Bookmarking to Gain Website Traffic
In making the Internet an easier place for users to navigate, the concept of bookmarking has become quite the commonly used tool. Whether you surf the Net using Internet Explorer, Firefox, or other selections, storing your preferred website links for future use is easy to accomplish when using "bookmarks" and "favorites." Today, this same concept is being used to drive traffic to websites through a technique called "social bookmarking."
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